Lynn Adams, as President of Pacific Beach Coalition, has led a non-profit team preserving the ocean, coastal habitat, and wildlife, and ending litter, through advocacy, education, community building, and citizen action for the last 22+ years. Lynn has organized city-wide litter cleanups and habitat restoration projects on the San Mateo Coast from Daly City through Pacifica to Half Moon Bay.
The first Pacifica Beach Coalition Earth Day event in 2004 engaged 75 volunteers in clean-up activities and now, in 2024, over 8,000 volunteers, including over one hundred community groups participated in picking up litter at over 50 sites on the Coast.
Lynn’s leadership in Coastal Cleanup Days has yielded 27,000 volunteers who picked up more than 220,861 pounds of trash in San Mateo County! Lynn was instrumental in initiating the ‘Butt Blitz’ to encourage the community to pick up as many cigarette butts as possible, ending with ninety-two thousand filters gathered.
Lynn’s dedication and commitment to the environment makes her an “Earth Hero” and exemplifies what the People Who Care award is about.